Shared ownership offers a practical route to homeownership, providing an affordable option for individuals and families. At Highlight Housing, we aim to educate prospective purchasers, guide them through every stage of the home-buying process, and provide a seamless, supportive experience that empowers them to proceed with confidence.
Educating and Supporting Prospective Buyers
Purchasing a shared ownership property can be a new and unfamiliar process for many buyers. Highlight Housing is committed to making the journey as transparent and straightforward as possible by providing tailored education and support services:
1. Clear and Accessible Information
2. One-to-One Support
- We guide buyers through the shared ownership process, explaining what it involves, how it works, and what to expect.
- Buyers receive personalised information on affordability, eligibility criteria, and long-term financial commitments.
- Our team offers dedicated support to answer buyers’ questions and address concerns, ensuring they fully understand their options.
- We assist with affordability checks, mortgage advice referrals, and preparing documentation to simplify the process.
3. Workshops and Resources
- Where required, Highlight will organise workshops and webinars, as well as provide resource packs to educate buyers about the benefits and responsibilities of shared ownership.
- Topics include staircasing (purchasing additional shares), managing rent payments, and reselling shared ownership homes.
4. Transparency Throughout the Process
- We have invested in PropTech to keep buyers informed at every stage, from application to completion, ensuring they feel confident and supported throughout the journey.
Streamlined Sales and Resales Services
Highlight Housing provides efficient and effective solutions for shared ownership sales and resales, ensuring properties are matched with eligible buyers quickly and smoothly.
- Marketing Expertise: We create targeted campaigns to reach the right audience, using digital platforms and traditional methods to showcase properties effectively.
- End-to-End Sales Management: From enquiries and viewings to offers and completion, we handle the process for you, ensuring compliance and reducing delays.
- Flexible Fee Structures: Sole Agency, Multiple Agency, or Lead Generation + Eligibility Testing.
- Resale Simplification: We manage valuations, marketing, and buyer communication for shared ownership resales, ensuring a seamless process.
Why Highlight Housing?
We combine expertise, efficiency, and education to deliver comprehensive shared ownership services. Our approach ensures that both housing providers and buyers benefit from smooth transactions and increased understanding of shared ownership. We specialise in off-plan sales of Shared Ownership properties, listing properties preferably 6 months prior to the expected practical completion date, to encourage reservation of homes in advance thus minimising void periods.
What Sets Us Apart?
At Highlight Housing, we place buyers at the heart of everything we do, empowering them with the knowledge and confidence needed to make informed decisions about shared ownership. By providing clear, accessible guidance and personalised support, we ensure that prospective homeowners fully understand the process, benefits, and responsibilities of shared ownership, enabling them to take this important step with assurance. Our tailored solutions are designed to meet the unique needs of developers, housing associations, and buyers, offering flexible services that adapt to the specific requirements of each project or transaction. Beyond delivering good-quality housing services, we are deeply committed to fostering vibrant communities by supporting accessible and affordable homeownership, helping individuals and families build stable, long-term futures in homes they can truly call their own.
Highlight Your Next Development
For housing associations managing shared ownership sales and resales, Highlight Housing provides tailored sales & marketing solutions designed to simplify the process and deliver results. From targeted marketing and buyer education to compliance support and streamlined transactions, we help connect your properties with eligible buyers quickly and efficiently.
Discover our Flexible Sales Packages
- 1% Sole Agency Package: Exclusive, dedicated support for your shared ownership sales and resales.
- 1.5% Multiple Agency Package: Collaborative sales solutions to maximise exposure and results.
- Lead Generation and Eligibility Testing Service
In addition to our sales packages, we offer a dedicated Lead Generation and Eligibility Testing service to connect you with qualified buyers. For just £169 + VAT per listing per month, we handle lead generation and eligibility assessments, ensuring prospective buyers meet shared ownership criteria.
- Minimum of 5 listings per month.
- Payable upfront, giving you a straightforward and transparent pricing structure.
With Highlight Housing, you can trust us to deliver tailored solutions that simplify your shared ownership processes, help you connect with the right buyers, and drive successful outcomes.
For more information, contact [email protected].