Your Specialist Sales & Marketing Partner
Accelerating New Build Sales, Enhancing Experience, Reducing Risk
We offer both fully outsourced and flexible sales and marketing services tailored to the needs of SME developers, housing associations, and institutional investors. Whether you need a full-service partner to manage every aspect of the sales journey or targeted support to boost performance at key stages, we embed quickly and deliver with impact.
We support the sale of open market homes, shared equity, shared ownership, and custom build plots – helping our partners accelerate reservations, improve buyer experience, and reduce sales voids.
Our services cover everything from development branding, pricing strategy and marketing campaigns to lead generation, buyer qualification, sales progression and handover. Whether it’s acting as your sales team or supplementing in-house resource, we bring experience, structure and pace to your new build sales programme.
For investors and funders, Highlight offers peace of mind that homes are being actively promoted, buyer demand is being effectively captured, and projects are being de-risked through early-stage engagement and informed, data-led decision-making. We understand how to optimise absorption and align commercial outcomes with long-term value creation.
Whether launching a single site or managing a growing pipeline, Highlight provides a scalable, trusted, and performance-driven approach to new build sales and marketing.
Flexible where needed. Embedded when required. Always focused on results.
New Build Sales
We provide end-to-end sales support for new build homes across open market, shared equity, shared ownership, and custom build. From pricing and launch strategy to lead qualification, viewings, and sales progression, we manage the full buyer journey on your behalf.
Our team handles enquiries, arranges appointments, supports affordability checks, and ensures a smooth path from reservation to handover. With CRM integration, automated updates, and secure online reservations, we keep buyers informed and developers in control.
Creative Design
Raising the Standard
From initial concept to delivery, our services include:
• Brand Identity: Develop logo design, name creation, and detailed branding guides.
• Brochures and Marketing Collateral: Traditional brochures to interactive materials
• Photography and Video: Professional visuals that capture the essence of your developments, including internal, external, and area amenities.
• Digital Marketing: Engaging website designs, HTML e-shots, and social media content.
• Signage and Marketing Suites: Eye-catching site hoardings, roadside signage, and sales suite materials.
Marketing & PR
Bright Ideas, Impactful Results
We provide actionable insights and targeted strategies designed to connect with the right audience and deliver measurable results.
Our approach includes comprehensive market analysis, detailed buyer profiling, and competitive benchmarking to position your developments for success. By understanding market trends and buyer behavior, we create strategies that align with your goals and effectively engage your target audience.
Using robust market intelligence, we deliver data-driven recommendations that shape pricing strategies, uncover growth opportunities, and optimise marketing efforts for maximum impact.
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Highlight Your Next Development