As the delivery of new build housing becomes more complex, so does the need for specialist support. Developers, housing providers, and investors are under increasing pressure to manage diverse tenure types, meet regulatory expectations, and deliver strong commercial outcomes – often without the internal capacity or market insight to do so effectively.
Our Highlight New Homes offering provides flexible or fully outsourced sales and lettings solutions designed to help our clients succeed in this evolving landscape.
Meeting the Challenge of Mixed-Tenure Delivery
Across Scotland and the wider UK, new housing developments are increasingly mixed-tenure – blending Open Market Sale, Shared Equity, Shared Ownership, Mid-Market Rent, and/or Build to Rent. This reflects funding routes, planning conditions, and the reality of local housing demand.
However, these schemes are still too often marketed through generic estate agency models or overstretched internal teams. That’s where Highlight adds value, by offering tenure-specific, hands-on sales and marketing solutions that aligns with eligibility requirements and commercial objectives.
How We Add Value
We provide a scalable, specialist service that supports every stage of a development, from pre-launch marketing to lease-up and final handover. Our offer includes:
- End-to-end off-plan sales for private and affordable homes
- Listing-only or multi-agency coordination
- Buyer qualification and tenant allocation services
- Mid-market rent and BTR lease-up and management
- Support tailored to the needs of each tenure, scheme, and delivery partner
Whether embedded within your team or delivering as an independent agency partner, our role is to help you optimise performance and reduce risk.
Who We Work With
- SME Developers
We act as a plug-in sales and lettings team, supporting delivery where in-house resource is limited or unavailable. - Housing Associations
We help manage affordable sales and marketing where internal capacity is stretched, offering everything from strategic input to day-to-day execution. - Institutional Investors
For Build to Rent and mid-market rent schemes, we provide localised lettings support and lease-up strategies that improve stability and asset performance. - Local Authorities
For homes delivered through Section 75 or Section 106, we offer agency and advisory services, including sales, marketing, eligibility checks and tenant onboarding.
If you’re delivering a multi-tenure development and need expert support, we’d be pleased to explore how we can help.